To fully understand the driven traffic to your website you need to understand how the #1 search engine functions with the search requests. Google is currently the #1 search engine, so many websites are designed to use their criteria for their websites.

The design of the website is extremely important to the amounts of traffic directed to the site as well as the manner of the keywords used in the website. Here are the important criteria used by Google that you can implement to increase the traffic to your site.

Website structure affects how the search engine sees your website. The fact you have created a website designed to ethical techniques for all search engines. This means you do not have hidden text within any area of your website, and you have not stuffed content on the site.

Google has standards it demands of the websites. It the standards are not adhered to strictly, Google will ban the site for their search results as well as asses penalties to the offenders.

The location of the navigation on the website will increase the web traffic if it has a higher priority with the content of the site being listed in detail. To make the content of the site higher in code is not going to be as important since the navigation is going to be the foundation for the majority of the site traffic. Generally, the content of the webpage contains the majority of the keywords for optimization of the search engines. The more the site is optimized by the search engines the easier it will be to make any future changes to allow for the changing keywords and phrases.

The goals of the structure of the website design plays  an important role in the search engine results and traffic the site receives. The goal also includes how the spiders will retrieve the site information that is listed within the first few pages of the website.

Content optimization is the wording and formatting of the page and entire site content to maximize the effect with the search rankings. There are three principles involved with content optimization. Keyword density counts, formatting of content, and overall site relevance are the key principles.

Key word density is the number of times the keywords are used in the webpages in comparison to the total to all the webpages within the website. This percentage should be 10% or 100 times for 1,000 total words in the website. Some sites only use 3 to 5% and obtain high rankings on their results.

Formatting content in the header tags should be bold, italic, anchor text, and other formatting to increase the text content for the search engines. Only use bold or italic for important words or phrases. Using them otherwise is not a good practice.

Overall site relevance is the how the entire site is going to impact the search engine rankings. Use related phrases and keywords throughout the website to keep within the 10% rule of density. This is a good measurement to maintain for the overall site relevance.

Link baiting is the development of content and tools for the website for the website to attracting links to the specific page within the website. This can be achieved by linking the different pages to blogs or related websites.

Link Building pertains to using relevant links to your website or within your site. This helps to direct visitors to the different locations and attracts from different locations. This can be to a blogsite or an article you have published to create the new link to your website.

Google uses the important factors to produce website rankings and search engine results. Add the mentioned to your site and build the traffic to your website.