All of the top search engines have no limits whether it is technical or ethical. Google tends to exclude certain sites because of malpractice issues or black hat SEO techniques. It is understandable how certain techniques are frowned on by the search engines, yet some people will go any extremes to get rankings with the search engines. Even if the search engines do not catch onto any bad methods you use, you can bet your competitors are watching to see what you are doing.
Some of the practices the search engines push onto the website clients are using keyword stuffing. This is an unethical practice yet it is widely used to achieve higher rankings. This means that certain site will also use keywords that are not truly associated with their products or services but are used within the website. They use the terms more than the 10% rule for the main keywords also. People using the stuffing techniques are always discovered and reported.
Typically, keyword density is considered keywords in the title, the headings, and the first few paragraphs on the lead page. Using the keywords more is considered stuffing. Use Keyword Density Cloud as a tool to check the keyword density of your website to verify you have the correct percentage of 10%. Using bold or italized words add the attraction of search engines so if you are near 10% density, use the other techniques to raise your rankings.
Avoid using techniques such as doorway pages that are considered illegal for optimization. A doorway page is a page that is created for the search engine without any meaning to the site visitors. Google will come down on you with penalties if you use this technique.
Hidden texts are another no-no for websites. This is any text that is invisible to the human eye such as text color matching the background but the text is included in the HTML. This technique can get the site banned from most sites.
Another bad practice for websites is duplicating content within the website but on a different page or linked sister site to drive up the search engine rankings. The same page contents are used on two or more websites yet this is a common practice some SEO experts even though the search engines tend to think it is a bad thing. Use Similar Page Checker as a tool to verify you are not duplicating page content.
Links are another SEO tool that is highly misused on webpages. Yahoo! loves backlinks, Google tends to want to know where the backlinks are coming from. Using backlinks from a blacklisted site is going to get you a penalty and possibly banned from the search engines. Use Domain Stats Tool to verify the number of inbound links you have within your site.
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