Technology Rants|Where technology meets humanity

You have beautiful website, wonderful products, and services, and you even have a terrific customer friendly website, but you are not listed on the search engine results. There are reasons for this to happen. Whatever the reasons are, they can be corrected to move you higher on the rankings, so take heart.

Start out by analyzing your website content. There lies the true cause to all your problems. You will find the problems deal with the URLs that drive your website. The URLs need to be keyword driven in order to have traffic to your website. To check your URLs, type it in the search engine. You will find where your site is listed.

Obtaining search engine ranking takes time. You will need to change a few things within the website contents to get higher rankings. When you build business and have an established clientele from the website, you will get higher rankings. It takes time to become an established website so just be patient.

Check the wording in the first several pages of your site. If you do not have keyword relevance in those areas, you will lack traffic to your site. The contents need the right words to attract people to your site. Change the wording and you have dealt with more than half the problems. Reword the contents of your website to make the traffic find your site when they search the internet.

Look at your title tag of the page. Does it have a prodominent keyword included in the title? If it does not, the find a way to incorporate a great keyword or term into the title. Search engines seek titles with keywords.

Do you have keywords in subtitles in your website? That is another important factor you need to include within the contents of the site. Keyword relevance in the title and subtitles will be essential to the rankings of the website.

Do you use links within the website? If you do not, then add them to the site as well. This is known as link building. The links can be to other sites or other pages within your website. Generally, newer sites have links for internal pages of the website to add to their search engine appeal. Submit your webpage link to other websites or forums that are related to the services and products you have to offer the internet users.

Pump up your exposure in the internet world by creating a blog that links to your website. Write about interesting issues many internet readers will find and draw them to your site by adding the link within your blog. Add you website address to all your emails as well. The more you expose the public to your site the more traffic you will generate.

These are all crucial aspects for the lack of website traffic. Change the way you use your website and you will generate traffic leading to sells beyond your imagination.

If you still need some help I suggest using WEB CEO. Web CEO will analyze your site, and give you a report of the common SEO errors.

All of the top search engines have no limits whether it is technical or ethical. Google tends to exclude certain sites because of malpractice issues or black hat SEO techniques. It is understandable how certain techniques are frowned on by the search engines, yet some people will go any extremes to get rankings with the search engines. Even if the search engines do not catch onto any bad methods you use, you can bet your competitors are watching to see what you are doing.

Some of the practices the search engines push onto the website clients are using keyword stuffing. This is an unethical practice yet it is widely used to achieve higher rankings. This means that certain site will also use keywords that are not truly associated with their products or services but are used within the website. They use the terms more than the 10% rule for the main keywords also. People using the stuffing techniques are always discovered and reported.

Typically, keyword density is considered keywords in the title, the headings, and the first few paragraphs on the lead page. Using the keywords more is considered stuffing. Use Keyword Density Cloud as a tool to check the keyword density of your website to verify you have the correct percentage of 10%. Using bold or italized words add the attraction of search engines so if you are near 10% density, use the other techniques to raise your rankings.

Avoid using techniques such as doorway pages that are considered illegal for optimization. A doorway page is a page that is created for the search engine without any meaning to the site visitors. Google will come down on you with penalties if you use this technique.

Hidden texts are another no-no for websites. This is any text that is invisible to the human eye such as text color matching the background but the text is included in the HTML. This technique can get the site banned from most sites.

Another bad practice for websites is duplicating content within the website but on a different page or linked sister site to drive up the search engine rankings. The same page contents are used on two or more websites yet this is a common practice some SEO experts even though the search engines tend to think it is a bad thing. Use Similar Page Checker as a tool to verify you are not duplicating page content.

Links are another SEO tool that is highly misused on webpages. Yahoo! loves backlinks, Google tends to want to know where the backlinks are coming from. Using backlinks from a blacklisted site is going to get you a penalty and possibly banned from the search engines. Use Domain Stats Tool to verify the number of inbound links you have within your site.